Search Engine Traffic Percentages by Rank Position on Google

According to the numbers I've heard, from several authoritative places, so I believe them to be reliable, the following ranks on search engines yield the following overall percentages with regards to how many people who search for something go to a particular web site on the search results page. (Clickthrough Rate)

#1   42% of all traffic

#2   12% of all traffic

#3     8% of all traffic

#4     6% of all traffic

#5     5% of all traffic

#6     4% of all traffic

#7     3% of all traffic

#8     2% of all traffic

#9     2% of all traffic

#10   2% of all traffic

#11   1% of all traffic

Every other search position from 12 on gets less than 1% of the total search traffic.

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